Todd Cohen's Newsletter
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Dear <<First Name>>,

Happy Holidays!  As we embark on 2016, I want to share with you some thoughts on how to achieve what you want in the coming year. First is about the sales value of using someone’s name. It’s amazing how this one little trick can make a huge difference in how people see you. Additionally, I want to talk with you about the meaning of the term “class act." It’s a term that I heard my father use with people he respected and it’s an important lesson for us all.
As this year draws to a close, allow me to express my deep gratitude to each of you. Your loyalty to this newsletter is uplifting. I also want to thank each of my clients who have invited me into their “homes” to deliver a Sales Culture Keynote or Workshop. 2015 brought me the opportunity to deliver 87 presentations, over a thousand book sales, I released my second book, redesigned my website and all of my collateral. 2015 was a big year for me personally. I got married and met many amazing people who offered support and guidance to me professionally and personally.  You give me strength everyday with your kindness. Each and every interaction is a gift that you have given me.
For all that you have done for me, I want to say a heartfelt and sincere “thank you”.

Have a Safe, Happy and Healthy Holiday season!
I like my name. I do. It took many years for me to say that because I grew up in a time when a character on Saturday Night Live had the same name – “Todd the copier boy.” Remember “making copies”? Given the fact that I worked for Xerox at the time, I took a lot of teasing because of my name and my job! A double whammy, for sure. In fact, for a long time I thought about using my middle name but dropped that idea. (My middle name is in the middle for a good reason that only my parents know. I can live with that.)...
When I was growing up, I often heard my father use the expression “He is a class act” when talking about someone he had encountered or done business with. I always found it an interesting, intriguing and thoughtful expression. I usually asked my dad what that person did to earn his term of high praise. He had a variety of reasons for bestowing that term on and it usually had something to do with how that person treated people or how easy it was to interact with them... 
Todd Cohen is a high energy and humorous keynote speaker, trainer and the author of the “Everyone's in Sales” series of books on Sales Culture.

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