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Todd Cohen's June 2015 Sales Culture Newsletter
Dear <<First Name>>,

In the month's edition of my Sales Culture Newsletter, I have some thoughts on the age-old belief that sales is only about the numbers. I want to offer my thoughts that sales is about the numbers and also the journey that we take when we think about the things that happen along the way to us getting what we want. It does not matter what we are selling—ourselves, a product, or a service. It does matter what we experience along the way and how we can use that to be successful over and over again. Additionally, I hope you enjoy my article on how we need to SHUT UP and start selling!

Finally, keep an eye out for my new website in the coming weeks! A new look, new branding, new content, and an exciting Culture Membership Center you can join and get special access to sales culture content. I am very excited to launch and share with you the new and!

Until July!

Good Selling!

– Todd

It's Not (Just) the Numbers. It's the Journey that Counts

The old school in me still is gripped by the training I received many years ago at Xerox—my first job in trained sales. One of the things we learned was how to cold call… and the more, the merrier. More numbers, more proposals, more sales. You know the drill. Is sales still a numbers game? Yes. No. Maybe. Remember the old saying "It's not the destination but the journey that counts"? That saying inspired me to write this article. Let's focus more on the journey to the deal and not get too whacked out over JUST the numbers. Read more.
Todd Cohen
Todd Cohen
Todd Cohen is a keynote speaker and the author of the Everyone's in Sales series of books on sales culture. To book Todd for your next meeting or event, go to
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