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Todd Cohen's February 2014 Sales Culture Newsletter
Dear <<First Name>>,

In my January newsletter, I declared that 2014 is the "Year of the Relationship." In that spirit, I have decided to dedicate this month’s edition to the skills of great coaches. This newsletter contains some new thoughts on how great coaches coach in my lead article "Coaching Not Telling – Part 2," which is a follow-up to an article from last March. I was thinking about this topic as I developed my newest Sales Culture Workshop™ of the same name and wanted to share some more thoughts with you. (The workshop is just being rolled out, and it has been very well received!) Also, in my blog I share my thoughts on the behaviors of the greatest coaches I have worked with – and there have been a few! I hope you enjoy both articles. As always, please let me know what you think by adding your thoughts to the blog.

I would also appreciate it if you would share this newsletter with your colleagues and friends.

Until March,

Good Selling!

– Todd
Coaching, NOT Telling – Part 2

Last March, I wrote an article on "Coaching, not telling," and I have some new thoughts on this topic that I’d like to share with you. After all, we are all coaches in some fashion. Coaching a fine form of selling, but when you have the opportunity to help someone by coaching, do you respond by telling or by coaching him or her? Being a great coach is a skill; it’s one we can all work on and be aware of so we "coach and not tell"! Read more.
Todd Cohen
Todd Cohen
Todd Cohen's speaking and consulting firm focuses on growing sales through Sales Culture. Click here to book Todd for your next meeting or event.
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