Todd Cohen's January 2011 Sales Culture Newsletter
Dear <<First Name>>,

Hello (Spring) sales!

I am pleased to devote this newsletter to the great work of two colleagues of mine. Please find a very enlightening article on CRM written by Gene Marks of The Marks Group and a noted columnist for Forbes and Business Week. Also, don't miss the exciting announcement of a great new book by Clare Novak, EBIT-Duh! Finance for the HR Professional. My special one-day seminar on May 19 still has seats left, so take a look and email me to request a code that will give you a $400 discount when you register for the workshop.

Have a great April and see you in May!

Good Selling!
– Todd
How to Get People to Use Their CRM Systems

Customer Relationship Management (CRM) implementations continue to fail at a rate almost as alarming as Hollywood divorce rates. Don't believe me? As recently as 2009, Forrester Research showed a 47% failure rate on new CRM projects. People just don't use them like they should. Many wind up not using them at all. What a shame. But getting people to use their CRM systems doesn't have to be a mystery. Read more.
Sales Culture Workshop
Todd Cohen
Todd Cohen
Todd Cohen's speaking and consulting firm focuses on growing sales through Sales Culture. Click here to book Todd for your next meeting or event.
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Finance for HR Professionals
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