5 Laws for CRM Success

1. One individual stepped up to the plate. Every project needs an internal champion. The projects that succeeded had one. I’m not talking about a Microsoft-Trained-Dungeons-and-Dragons-IT-Propeller-Head either. They’re good only for backups and security. I’m talking about a really good administrative person. Someone who has a brain and isn’t afraid to use it – or

Read more

Hold the Date – 12.13.12!

I am excited to announce the date of the final “Transform Your Sales Culture: Upgrade Your Sales Technology” Seminar! My colleague Gene Marks and I are bringing the last of three seminars to you on December 13, 2012, at the Courtyard Marriott in Philadelphia. The last two seminars were sold out, and for this special

Read more

Becoming a Thought Leader

Thought leaders earn respect. Sales professionals who distinguish themselves as being thought leaders are more likely to earn respect and get the deal closed. I believe this passionately and completely. Sales professionals as thought leaders? Is that an oxymoron? No! You heard it here first! I think that it is common for people to think

Read more

Value Proposition in the Sales Culture

What is your organization’s unique value proposition? When all employees in your organization understand the value proposition well enough to articulate it in any situation, they become highly valued members of the sales team and, ultimately, an integral part of the sales culture. Imagine if every individual in your company could articulate your value proposition

Read more

“…But It Feels So Good…”

Dear ToddCohen.com Sales Community, As a sales professionals, we are all accountable to drive the correct activities that produce results. We all know this. When you are thinking about your pipeline or are in a discussion about your pipeline, do you find yourself saying “Well, I feel really good about my pipeline,” or “I have

Read more

Intuitive Curiosity? – A Sales Professional Skill!

Lately, I’ve been thinking about what makes certain sales professionals better than others. More specifically, what gives some sales professionals that “edge”? Do elements just exist naturally within the DNA of great sales professionals that you can’t teach? There are many factors that set certain sales professionals apart from the rest, and today I’m declaring

Read more

Increase Your RPi (Relationship Portability Index)

If you have a great relationship portability index (RPi), your network and your virtual team grows and grows. Another way to think of this is: Your relationships are “platform neutral.” The ultimate question is: Can you leverage your existing relationships to act as a part of your virtual sales team? Can they be part of your

Read more

Do You Have RP?

How strong are your business relationships? Do your business relationships extend beyond the sales transactions you complete every day? If you changed careers would you ever hear from those people in your database again? The real question is this: Do you have RP – Relationship Portability? RP is a key differentiating factor that separates sales

Read more

An Effective Virtual Team and Sales Culture

An excerpt from the upcoming Sales Culture book “Everyone’s in Sales” I see examples of effective virtual teams and sales cultures everywhere I go. I see a lot of examples, but still not enough to think that the sales culture practices are commonplace and clearly understood by sales organizations. When the sales professionals thoroughly understand

Read more