Getting in to See the “C” Level

Why is it we have such a challenging time to see the “C” level at our accounts? Do we want to sell at the “C” level all the time? Are there times when this can hurt us? We as sales professionals have always looked for better and more efficient ways to open that door to the executive suite. I have seen people try myriad different things, ranging from interesting letters and unique cold-calling campaigns to using third-party houses to help open the door. So, my blog question to this sales community is: What has worked for you? Share and help us all get better.

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