Good Morning ToddCohen.com Sales Community-
Ok, it’s time to confess my secret. I see salespeople everywhere. Every time I interact with someone, I see some element of selling. I have always said that “Everyone is in Sales” and I see it all the time. Do you see it? The Barista at Starbucks, flight attendants, and ticket agents (including one excellent agent from Northwest Airlines who recently went above and beyond to help me), the locksmith I had to recently use, and so on.
So why do I think that these are all salespeople in some fashion? For one thing, they are all engaged with a client and are trying in some fashion to help and serve. How they handle there duties leaves an impression on me and will certainly influence whether I will do business with them again. They are in essence helping to build a sales culture. Sales culture and client centricity are very closely tied together, and I will soon release another white paper that will explore this topic much more.
Think about it the next time you are interacting with others. Are they trying to help you and secure your business or your satisfaction? Do you “see selling”? Have they done something to leave you with a positive (or negative) impression? Would you do business with them again? Have they sold their company as being client focused or not?
So, try it out – Do you see salespeople everywhere?
As always, let me know what you think!
Good Selling!
-Todd
I see Sales People all the time – but the best ones you don’t notice (like Bruce Willis in the 6th Sense!). Sometimes you see them because they are so obviously trying to “sell” you – in the unscrupulous way that gives sales professionals a bad rap (i.e. the guy selling you a T.V. at Best Buy and wanting to add the extra warranty, etc). What I’ve noticed recently in working with more sophisticated products/services is that it quickly moves from the transaction to the relationship as you climb up the food chain. But what if you don’t have that luxury? There is no repeat/relationship…it’s just a transaction.
My question: is there a place for “quick and dirty” selling?