“Everyone’s In Sales”



People and Culture are Your Competitive Currency for 2021.

Todd Cohen’s Best Seller and the FIRST book ever written on how to Build a Sales Culture and HOW to achieve higher revenue, customer and employee retention, and improve employee satisfaction throughout your business.

In my book you will learn:

  • What “Everyone’s in Sales” REALLY means and WHY it will make a HUGE difference in your business and your LIFE.
  • The nature and essence of a sales culture – what it is and why it matters.
  • Why building a Sales Culture is NOT sales training.
  • The steps to create a sales culture
  • How to create your virtual sales team
  • Why sales culture starts at the top
  • Why you or your sales organization never have to “sell alone”


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