What Is Sales Culture?
“No one wakes up one day and decides to be overhead.” People want to know how they matter. Show them how everything they do has an impact on a client’s decision to do business with you – and you’ve built a Sales Culture.
To put it in “business-speak,” Sales Culture is an environment where everyone’s in sales. Where the sales process is transparent to the entire organization. Where the people in your organization understand how what they do helps customers say “yes” to your company. And where you are profitable!
Building a culture that encourages everyone to see how their job impacts the client will produce a happier client, a more productive working environment, job security, and more revenue.
Sales Culture helps organizations of all sizes improve results – and sales training “return on investment” – immediately, increase overall performance in the mid-term, and develop your long-term “sales culture” to boost your whole team’s capabilities to generate revenues, profitability, and growth.
Sales Culture encompasses specific beliefs and behaviors that, when integrated into the fabric of an organization, revolutionize your ability to connect with your prospects, clients, customers, donors, funders, all in service of maximizing your revenue.
What Results can Building Sales Culture deliver?
Todd’s Sales Culture methodology can help you:
- Create profitable transparency across your entire organization by breaking down destructive “silos”
- Show how every single employee and associate has a contributes every day and becomes a greater asset to the business!
- Enhance hiring effectiveness and selling behaviors based on your goals and objectives by showing how we all “sell” everyday
- Benefit from efficient, company-wide communications on Sales Culture
- Watch revenue grow for both new and existing products and services
- Get MUCH more from your sales, business development or relationship management teams
Free Sales Culture Resources
Sales Culture is founded on creating a community of sales professionals. Please take advantage of our FREE resources, like these videos and Todd Cohen’s Sales Culture blog.
Please also check out these resources:
Sales Culture Keynote Programs
Todd Cohen can deliver a powerful Sales Culture Keynote or Workshop that will help your organization manage, leverage, and profit from new sales behaviors throughout your organization, increasing results and revenue. Please see the services section for details.
Listen to Todd’s Description of Sales Culture from SkyNet Radio, heard on American and Delta Airlines.