Sales Is Not an “If”

Dear ToddCohen.com Sales Community,

Sales is precise. We have talked in the past that what we do is an art and a science. It is a skill, and it takes time to hone it to perfection. Sales is not about the “if.” Let me explain. I have been listening to different sales people lately and I seem be hearing a great deal of:

“If only the economy was better, I could have…”
“If the product was better I could…”
“If the CEO would only take my call…”
“If I could just get in front of so-and-so…”
“If… and so on.

I think you get the point! Sales is not about the “if.” It is about the “I can” and “I will.” Sales Professionals don’t default to the “if” – you find the way to make it “it’s closed!”

Good Selling!

-Todd

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