Sales Expert Todd Cohen Will Speak at Linc Service® Contractors Continuing Education Conference
HOUSTON, January 30, 2013 – Todd Cohen, a thought leader on the topic of building sales culture for the green buildings and energy efficiency marketplaces, announced today he will present a workshop based on his “Everyone’s in Sales” keynote presentation at the Linc Service® Continuing Education Conference & Vendor Showcase in Houston from January 31-February 1, 2013 for a large group of industry leaders.
The Linc Group (TLG) is a premier provider of end-to-end integrated facilities services that improve operating efficiencies, reduce energy consumption and lower overall operational costs of critical facilities, installations and buildings in the government, commercial and residential markets.
“Many contractors have none or only a few people dedicated to selling. But selling is everyone’s job – from the bookkeeper who answers questions about invoices to the person who answers phones to route sales calls. If any of those people present a bad impression, the company could lose a customer and a sale,” said Cohen, a sales training keynote speaker who works with solo-preneurs and small companies that have to sell and install their work. He will address more than 1,000 professionals in the HVAC industry ranging from operations, business owners, front line people, installers and technicians.
“Companies realize that engaging everyone in sales helps to improve their profits and create new jobs,” said Cohen who speaks and trains companies including independent contractors and professionals in the HVAC industry and facilities management industry.
“If employees feel they are part of the team and see that their work matters, they will be happy and stay on the job, thus saving companies hundreds of thousands of dollars in recruiting expenses,” said Cohen who has keynoted at the American Institute of Architects (AIA) annual convention.
Among Cohen’s latest accomplishments are keynote speeches and breakout sessions for the Mid Atlantic Hardscaping Trade Show (MAHTS) conferences in Lancaster, PA and Atlantic City. Also, The Specialty Graphic Imaging Association (SGIA) featured Cohen at their convention in Las Vegas and bought 1,000 copies of his book, “Everyone’s In Sales.
“We all contribute to sales. In many cases the next sale is just waiting to be closed by the technician. They just need to be shown what to say. It is a message that resonates across all disciplines inside Fortune 500 companies, small business, professional service firms, staffing companies, manufacturing, health care and even human resources,” said Cohen.
Contractors have asked Cohen, “Why should we build a sales culture?”
“I teach in my workshops that what everyone does counts and everyone’s in sales” said Cohen, who speaks at sales and corporate kickoff meetings, all types of association meetings and trade shows, corporate conferences and retreats, senior leadership meetings and corporate training meetings. “Sales is not just about the sales team – it is very much about the entire organization understanding how their roles are necessary to the company’s long-term success.”