Value Proposition in the Sales Culture

What is your organization’s unique value proposition? When all employees in your organization understand the value proposition well enough to articulate it in any situation, they become highly valued members of the sales team and, ultimately, an integral part of the sales culture. Imagine if every individual in your company could articulate your value proposition consistently to any prospect and customer at any moment in time. How would that impact your sales efforts?

What Is a Value Proposition?

A value proposition is a clear, concise statement that quickly describes what customers will get by using your organization’s products or services. Strong value propositions communicate how an organization’s products or services deliver measurable results, such as by boosting revenue, reducing employee turnover, increasing market share, and decreasing costs.

The value proposition must speak directly to your customers’ needs. In addition to solving their needs, you should also be crystal clear about what your organization does that’s unique compared to your competitors. It should also present the most compelling reason for customers to do business with you. For example, my company’s value proposition is: “We build sales culture to help organizations drive revenue.”

Value Proposition – Baseline Sales Tool

The value proposition is a baseline sales tool and the common thread of sales success in an organization. If all members of your organization truly understand the value proposition, they’ll become a valuable part of the virtual sales team. Their focus will center on fulfilling the value proposition and providing strong support to the sales team.  By establishing a unique value proposition and making sure everyone in your organization understands it, you’ll find your sales culture will come alive and deliver powerful results!