Sales Expert Todd Cohen Will Keynote Two Industry Conferences for the Mid-Atlantic Hardscaping Trade Show (MAHTS)

PHILADELPHIA, January 8, 2013 – Todd Cohen, a popular keynote speaker on the topic of building sales culture for the landscape and hardscape industry, announced today he will present keynote speeches at two industry conferences hosted by Mid Atlantic Hardscaping Trade Show (MAHTS). He also will present his “Sales Culture Workshops ™” as well as hosting a sales roundtable at both events.

MAHTS is the largest show of its kind on the east coast, combining education, a trade show, networking opportunities and new product introductions. It is produced by EP Henry. The two events will be held in Lancaster, PA from January 14-16 and in Atlantic City, NJ from February 11-15, 2013.

“Many contractors have none or only a few people dedicated to selling. But selling is everyone’s job – from the bookkeeper who answers questions about invoices to the person who answers phones to route sales calls. If any of those people present a bad impression, the company could lose a customer and a sale,” said Cohen, a sales training keynote speaker who works with solo-preneurs and small companies that have to sell and install their work

“Companies realize that engaging everyone in sales helps to improve their profits and create new jobs,” said Cohen who speaks and trains companies including independent contractors and professionals who install parking lots, landscaping, masonry, driveways, curbs, outdoor fireplaces and other hardscape designs.

“If employees feel they are part of the team and see that their work matters, they will be happy and stay on the job, thus saving companies hundreds of thousands of dollars in recruiting expenses,” he said.

Among Cohen’s latest accomplishments are keynote speeches to LINC Services, which provides continuing education to HVAC contractors. Also, The Specialty Graphic Imaging Association (SGIA) featured Cohen at their convention in Las Vegas and bought 1,000 copies of his book, “Everyone’s In Sales.”

“We all contribute to sales. In many cases the next sale is just waiting to be closed by the technician. They just need to be shown what to say. It is a message that resonates across all disciplines inside Fortune 500 companies, small business, professional service firms, staffing companies, manufacturing, health care and even human resources,” said Cohen.

Contractors have asked Cohen, “Why should we build a sales culture?”

“I teach in my workshops that what everyone does counts and everyone’s in sales” said Cohen, who speaks at sales and corporate kickoff meetings, all types of association meetings and trade shows, corporate conferences and retreats, senior leadership meetings and corporate training meetings. “Sales is not just about the sales team – it is very much about the entire organization understanding how their roles are necessary to the company’s long-term success.”