Sales Expert Todd Cohen Will Speak at Women’s Business Enterprise National Council (WBENC) National Conference

June 24, 2013

Todd Cohen, a thought leader on the topic of building sales culture for businesses, will deliver a keynote sales presentation as well as several workshops and training sessions based on his book, “Everyone’s in Sales” at the Women’s Business Enterprise National Council (WBENC) in Minneapolis, Monday-Wednesday, June 24-26, 2013.

“Many women-owned businesses have only a few people dedicated to selling. But selling is everyone’s job — from the bookkeeper who answers questions about invoices to the person who answers phones to route sales calls. If any of those people present a bad impression, the company could lose a customer and a sale,” said Cohen, a sales training keynote speaker who presents training sessions at women-owned companies as well as at national and regional conferences for associations.

WBENC is the largest third-party certifier of businesses owned, controlled, and operated by women in the United States.

“Companies of all sizes must realize that engaging everyone in sales helps to improve their profits and create new jobs,” he said.

“If employees feel they are part of the team and see that their work matters, they will be happy and stay on the job, thus saving companies hundreds of thousands of dollars in recruiting expenses,” said Cohen.

“We all contribute to sales. In many cases the next sale is just waiting to be closed by the technician. They just need to be shown what to say. It is a message that resonates across all disciplines inside Fortune 500 companies, small business, professional service firms, staffing companies, manufacturing, health care and even human resources,” said Cohen.

Women business owners have asked Cohen, “Why should we build a sales culture?”

“I teach in my workshops that what everyone does counts and everyone’s in sales,” said Cohen. “Sales is not just about the sales team — it is very much about the entire organization understanding how their roles are necessary to the company’s long-term success.”