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Todd Cohen's October 2014 Sales Culture Newsletter
 
 
Dear <<First Name>>,

2014 is drawing to a close, and it's time to make sure that we maximize every opportunity. A few events in my life this past month have inspired this month's articles, which speak to this very idea. Do you practice the Three V's of (Sales) Success? These simple practices can go a long way in helping us all succeed at selling and close whatever you want to! Also, I received a great anecdotal story of how one finance professional sees himself in sales. He was kind enough to send it to me after one of my Sales Culture keynotes. A BIG "Thank you" to him for sending it along.

Wishing you all a wonderful and peaceful Thanksgiving. For myself I am grateful for many things, and your loyal readership is one of them! Thank you.

Until December,

– Todd

P.S. As I announced last month, my next book, Everyone's in Sales—STOP Apologizing, is going to be released early in 2015. If you would like to place an order for an advance copy, please click here.
 
 
The Three V's of (Sales) Success

I recently purchased—well, leased—a new car. It was ordered just for me, and I waited 9 weeks for it to arrive. When it came in, I went to the dealer and looked at it, but I decided to wait until the following month’s incentives were announced. I assumed that, on the first of the month, I would hear from my salesperson, but the first arrived and…I waited. And waited. And waited.

Finally, I called the dealer and found out that the incentives we were expecting were not coming. Ugh. The deal suddenly became a bad one for me. I decided to look around while waiting for the salesperson I usually deal with to call and offer me a better deal. That call never came. Ultimately, I switched car brands. What went wrong here? Is there something my original salesperson could have done differently to close the deal? Yes! He could have practiced the Three V's of (Sales) Success. Read more.
 
 
   
 
Todd Cohen
 
Todd Cohen
 
Todd Cohen's speaking and consulting firm focuses on growing sales through Sales Culture. Click here to book Todd for your next meeting or event.
 
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A Finance Professional's Story of How He Is IN Sales…and Gets It!
 
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