What’s the best treatment against the corona crisis for your business? Effective communication and the power of the story! Your signature story is how people will remember you and separate you from the other people who are using bad sales tactics. It is more important than ever to craft a message that connects with […]
With over 20 years of experience as a licensed clinical psychologist, Ivy League professor, and public educator, Heather brings warmth, compassion, and wisdom to help people move forward in their lives. She has extensive experience with people from all walks of life, socioeconomic backgrounds, careers, cultures and religion, ages, genders, and sexual identities. Heather passionately […]
Daring through Covid-19 We will all need to evolve and change to get to the other side of this pandemic. Nobody wants to hear that but it’s the truth. How do we not just survive, but thrive as our lives and careers are tested? Strategies and lessons from Eight time Emmy winning former reporter, two-time […]
Are you concerned about your employees? Wondering what you need to worry about from an employment law perspective? Unsure of how the latest governmental actions will impact your workforce? Yeah, welcome to my world. As a labor and employment attorney and The Employment Law Translator TM I take the crazy sea of employment laws and […]
Some experts recommend that you "pivot" your brand during this crisis. Ignore them! PIVOT YOUR BRAND AT YOUR PERIL. Your brand should remain unshakeable, reliable, and yes, persuasive. Of course, adapt your messaging, products, and services to meet your clients' urgent needs right now and later. If ever there was a time to magnify and dramatize […]
Business recovery is a precarious and challenging task. The line between success and failure is thin and delicate. What does that mean for your company and your culture? I have the answer for you. It starts and ends with people and how they see themselves in the company and the contribution they make to the […]