sales training

Business Recovery Toddcast w. Guest Gerry Lantz – “Branding Sells YOU: PIVOT YOUR BRAND AT YOUR PERIL.”

Some experts recommend that you “pivot” your brand during this crisis. Ignore them! PIVOT YOUR BRAND AT YOUR PERIL. Your brand should remain unshakeable, reliable, and yes, persuasive. Of course, adapt your messaging, products, and services to meet your clients’ urgent needs right now and later. If ever there was a time to magnify and dramatize …

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Post COVID-19 Revenue Recovery: It’s All About Culture. Part Two.

A Recovery Culture in Action: Recovery starts with a question that many people are asking now: “when can we start selling again”?  The real question is: “HOW do we sell now?“ Successful Behaviors and Mindsets: While we wait for the world to reopen, what can you do now to prepare? 1.    Everyone’s new title is “Essential”: People …

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