Sales

Toddcast Lunch and Sales Q/A with Steve Scebelo, Interim President, of the NFL Players, Inc.

NEW DATE!!!! Negotiating change: an NFL Players Inc. case study in developing new markets. Steve will provide insights on how NFL Players Inc., the licensing and marketing business of the NFL Players Association, launched new content, venture and agency businesses that ultimately led to the foundation of an entire new company, OneTeam Partners, in conjunction …

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Business Recovery Toddcast ” The Seven Principles of the NEW Sales Culture AFTER-Covid”

Business recovery is a precarious and challenging task. The line between success and failure is thin and delicate. What does that mean for your company and your culture?  I have the answer for you.  It starts and ends with people and how they see themselves in the company and the contribution they make to the …

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Business Recovery Toddcast w. Guest Gerry Lantz – “Branding Sells YOU: PIVOT YOUR BRAND AT YOUR PERIL.”

Some experts recommend that you “pivot” your brand during this crisis. Ignore them! PIVOT YOUR BRAND AT YOUR PERIL. Your brand should remain unshakeable, reliable, and yes, persuasive. Of course, adapt your messaging, products, and services to meet your clients’ urgent needs right now and later. If ever there was a time to magnify and dramatize …

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Post COVID-19 Revenue Recovery: It’s All About Culture. Part Two.

A Recovery Culture in Action: Recovery starts with a question that many people are asking now: “when can we start selling again”?  The real question is: “HOW do we sell now?“ Successful Behaviors and Mindsets: While we wait for the world to reopen, what can you do now to prepare? 1.    Everyone’s new title is “Essential”: People …

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Post COVID-19 Revenue Recovery: It’s All About Culture. Part One.

COVID-19 has thrown everyone for a loop. Businesses must scramble, reinvent, pivot, and do whatever is necessary to survive and ensure a path forward. Two Facts Are Clear: 1.    We cannot replace lost selling time. It is gone forever. 2.    We cannot wait to act. Plans for recovery must begin now. What you do now matters. The …

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