Business Recovery Toddcast w. Guest Gerry Lantz – “Branding Sells YOU: PIVOT YOUR BRAND AT YOUR PERIL.”
Some experts recommend that you “pivot” your brand during this crisis. Ignore them! PIVOT YOUR BRAND AT YOUR PERIL. Your brand should remain unshakeable, reliable, and yes, persuasive. Of course, adapt your messaging, products, and services to meet your clients’ urgent needs right now and later. If ever there was a time to magnify and dramatize …