todd cohen

Toddcast Lunch and Sales Q/A with Steve Scebelo, Interim President, of the NFL Players, Inc.

NEW DATE!!!! Negotiating change: an NFL Players Inc. case study in developing new markets. Steve will provide insights on how NFL Players Inc., the licensing and marketing business of the NFL Players Association, launched new content, venture and agency businesses that ultimately led to the foundation of an entire new company, OneTeam Partners, in conjunction …

Toddcast Lunch and Sales Q/A with Steve Scebelo, Interim President, of the NFL Players, Inc. Read More »

Business Recovery Toddcast w. Guest Gerry Lantz – “Branding Sells YOU: PIVOT YOUR BRAND AT YOUR PERIL.”

Some experts recommend that you “pivot” your brand during this crisis. Ignore them! PIVOT YOUR BRAND AT YOUR PERIL. Your brand should remain unshakeable, reliable, and yes, persuasive. Of course, adapt your messaging, products, and services to meet your clients’ urgent needs right now and later. If ever there was a time to magnify and dramatize …

Business Recovery Toddcast w. Guest Gerry Lantz – “Branding Sells YOU: PIVOT YOUR BRAND AT YOUR PERIL.” Read More »