“No one wakes up and decides to be overhead” – words loaded with meaning and in need of context. So I love it when I can clarify the message – it’s significant for the future. I do NOT define people as only revenue-producing or not. Doing so only creates more silos and, in many cases, […]
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NEW DATE!!!! Negotiating change: an NFL Players Inc. case study in developing new markets. Steve will provide insights on how NFL Players Inc., the licensing and marketing business of the NFL Players Association, launched new content, venture and agency businesses that ultimately led to the foundation of an entire new company, OneTeam Partners, in conjunction
Some experts recommend that you “pivot” your brand during this crisis. Ignore them! PIVOT YOUR BRAND AT YOUR PERIL. Your brand should remain unshakeable, reliable, and yes, persuasive. Of course, adapt your messaging, products, and services to meet your clients’ urgent needs right now and later. If ever there was a time to magnify and dramatize