Sales Culture Expert Todd Cohen Earns “Certified Speaking Professional” (CSP) Designation from National Speakers Association
Author of “Everyone’s In Sales: Stop Apologizing” Is One of a Small Number of Speakers to Earn this Award
PHILADELPHIA, June 30, 2015 – Sales keynote speaker Todd Cohen has earned the highly coveted Certified Speaking Professional (CSP) award from the National Speakers Association (NSA), becoming one of the few sales trainers in the world to have earned this designation.
This is the highest award a professional speaker can earn from NSA, the largest and oldest professional speakers’ organization. The award is giving only to speakers who have shown a proven track record of continuing speaking experience and expertise as well as a commitment to ongoing education, outstanding client service and ethical behavior.
Established in 1980, the CSP is the speaking profession’s international measure of speaking experience and excellence. Fewer than 10 percent of NSA members hold this professional designation. The CSP designation is conferred by the National Speakers Association (NSA) and the International Federation of Professional Speakers (IFPS) only on accomplished professional speakers who have earned it by meeting strict criteria.
He will receive his award next month at the NSA’s annual convention, which will be held in Washington, D.C.
“Todd’s sales culture message removes any of the fear or negative connotations associated with the word ‘sales.’ We all do it,” said Steve Scebelo, Vice President, NFL Players, Inc.
Cohen is the author of “Everyone’s In Sales: Stop Apologizing” and several other books. Todd Cohen shows how to defeat our Sales Apologists. He delivers a lively and practical guide that helps everyone sell themselves better. He talks about:
- The three qualities people need to sell well: Passion, Integrity and Confidence.
- How powerful personal value propositions help us get what we want.
- How to turn a firm “no” into an enthusiastic “yes.”
- The hidden sales opportunities in every conversation.
“Selling can seem scary but I promise you—it’s not! Once you start selling, you’ll discover that you are good at it and that it’s fun,” said Cohen, who presents keynote speeches on sales culture at conferences, conventions and private company educational sales training workshops.
“When we sell the right way, people are waiting for us to ask for the order. The want to say ‘yes’ to us because we’ve earned that yes,” he said.
“I believe everyone needs to sell themselves well to succeed in today’s world,” he said.
Contact Todd Cohen at [email protected] to talk about how he can customize a presentation or training session for your company or association.
For insights about building a sales culture, read Todd’s Blog at www.toddcohen.com/blog/.
About Todd Cohen
Todd Cohen is an internationally recognized keynote speaker on sales culture and the author of “Everyone’s in Sales: How to Unleash the Power of Sales.”
Todd Cohen delivers more than 100 keynote addresses a year, in the United States and around the world, to audiences as small as 5 people and as large as 5,000.
He has given keynote addresses for Corning Inc, American Express, the American Institute of Architects, the American Marketing Association, AAA Insurance Exchange, Investors Bank, Reed Elsevier, Subaru of America, Ernst Young, LLP and many more.