Academia and Sales
I’m concerned. In fact, I am really worried. After finishing a lecture on sales at a local university to a room full of bright and eager students, I have a question for the administrators who are running our institutions of higher education. Do you know what is missing in the curriculum? To me, it’s obvious – and it’s a perfect opportunity for higher education to differentiate and create more successful students. To some purists, it may be anathema, and to realists, it’s unavoidable.
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